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73 produktů
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná vazba1 108 KčPředobjednávka,
vychází pozítří
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...
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Knihapevná vazba936 KčVíce než 30 dní
- Jan Kříž
- kolektiv
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Knihabrožovaná vazba147 KčDo 12 – 17 dnů
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná vazba811 KčSkladem 2 ks
In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret...
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Knihapevná vazba611 KčVíce než 30 dní
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...
Written in the 6th century BC, Sun Tzu′s THE ART OF WAR is a Chinese military treatise that is still revered today as the ultimate commentary on war and military strategy...
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Knihabrožovaná vazba101 KčSkladem > 5 ks
Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss. These are some of the ground rules if you work at Netflix...
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Knihabrožovaná vazba399 KčSkladem 2 ks
Henry Kissinger analyses how six extraordinary leaders he has known have shaped their countries and the world...
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Knihapevná vazba615 KčSkladem 2 ks
Leadership Strategy and Tactics: Field Manual by Jocko Willink is the essential and practical guide to leadership and how to excel at it, from the co-author of the number one New York Times bestseller Extreme Ownership...
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Knihapevná vazba545 KčVíce než 30 dní
- Marie Moravcová
- Přemysl Raban
- kolektiv
Tato příručka má za úkol přiblížit způsoby, formy a pravidla, jimiž se řídí vztahy při registraci a sporech o oprávněnost registrace doménových jmen v doméně nejvyšší úrovně .eu...
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Knihabrožovaná vazbaVyprodané
From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...
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Knihabrožovaná vazba474 KčVíce než 30 dní
Penguin Readers is an ELT graded reader series for learners of English as a foreign language...
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Knihabrožovaná vazba193 KčVíce než 30 dní
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications...
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Knihabrožovaná vazba1 711 KčSkladem 1 ks
Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities...
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Knihabrožovaná vazba811 KčVíce než 30 dní
Institutions move and manipulate the markets. That's why you need to learn to think and trade like an institution...
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Knihapevná vazba1 482 KčSkladem 1 ks
Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...
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Knihabrožovaná vazba461 KčSkladem 1 ks
This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...
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Knihapevná vazba7 273 KčVíce než 30 dní
Bali Padda is the operations maverick behind LEGO's remarkable turnaround from a business basket-case, struggling to deliver on its orders, to the biggest and most profitable toy brand in the world...
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Knihabrožovaná vazba411 KčSkladem 2 ks
With Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes, master negotiator, Kellogg professor, and accomplished CEO Victoria Medvec delivers an authoritative and practical resource for eliminating the fear that impedes success...
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Knihapevná vazba614 KčVíce než 30 dní
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