Knihy o byznysu a managementu

Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people...

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  430 Kč

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Originally published during the depths of the Great Depression-and equally valuable during booming economies or hard times—Dale Carnegie's rock-solid, time-tested advice has carried countless people up the ladder of success in their business and ...

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  188 Kč

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In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

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  300 Kč

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• Přečtenávýborný stav
  214 Kč

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The bestselling Games People Play is the book that has helped millions of people understand the dynamics of relationships, by psychiatrist Eric Berne. We all play games...

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  271 Kč

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Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format...

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  363 Kč

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Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...

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  317 Kč

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We all give feedback every day of our working lives. But all too often, a fear of awkward conversations leads us to hold back or say the wrong things...

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If you want to be the best, you have to have the right skillset. From effective business writing and presentations to running productive meetings, The Ultimate Business Communication Book is a dynamic collection of tools, techniques...

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  375 Kč

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Talking with confidence is the key to success in life. Even the tech titans know that - LinkedIn CEO Jeff Weiner believes that it's not coding that is the crucial skills gap of the future, it's speaking well. But there's a catch-22 in modern...

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  368 Kč

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Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

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  593 Kč

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What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than...

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  394 Kč

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When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne...

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  599 Kč

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This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

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  682 Kč

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What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

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  571 Kč

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Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! ...

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  453 Kč

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In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers...

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  529 Kč

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This book will change the way you think about persuasion, and have you closing deals in no time...

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  303 Kč

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Get what you want from even the most difficult characters. All of us have to deal with difficult people. Whether we're asking our neighbour to move a fence or our boss for a pay rise, we can struggle to avoid arguments and get what we want. Laurence and

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  396 Kč

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