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121 produktů
World expert Bent Flyvbjerg and bestselling author Dan Gardner reveal the secrets to successfully planning and delivering ambitious projects on any scale...
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Knihabrožovaná vazba328 KčSkladem > 5 ks
Ač se to někdy nezdá, v českém byznyse je mnoho lidí, kteří si svůj úspěch tvrdě odpracovali. Jejich cesta mnohdy nebyla snadná, ale nasbírali během ní cenné zkušenosti a mnohdy získali i dobré rady. Ty nejlepší Vám přináší 37 respektovaných...
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Přečtenámírně opotřebovaná100 KčSkladem
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn't
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná vazba774 KčSkladem 5 ks
Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model..
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Knihapevná vazba692 KčSkladem 1 ks
The classic bestseller by Benjamin Graham, "The Intelligent Investor" has taught and inspired hundreds of thousands of people worldwide. Since its original publication in 1949, Benjamin Graham's book has remained the most respected guide to investing, ...
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Knihabrožovaná vazba499 KčSkladem 2 ks
Fully revised and updated with additional content - this is a brand new edition of the bestselling Eat That Frog! There just isn't enough time for everything on our 'To Do' list - and there never will be. Successful people don't try to do everything...
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Knihabrožovaná vazba302 KčSkladem 2 ks
The New York Times bestselling author examines how people can drive creative, moral, and organisational progress—and how leaders can encourage originality in their organisations...
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...
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Knihabrožovaná vazba410 KčVíce než 30 dní
The team behind How Google Works returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars ...
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Knihapevná vazba617 KčVíce než 30 dní
In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other ...
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Knihapevná vazba785 KčVíce než 30 dní
Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ‘the everything store’, ...
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Knihabrožovaná vazba304 KčVíce než 30 dní
Inspired by venture capitalists' unique mindset, this is a transformative playbook for delivering extraordinary results in modern organizations, from a Stanford professor and a technology executive...
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Knihabrožovaná vazba542 KčSkladem 1 ks
How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...
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Knihabrožovaná vazba473 KčDo 9 – 14 dnů
Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...
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Knihapevná vazba1 367 KčVíce než 30 dní
The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...
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Knihapevná vazba1 454 KčVíce než 30 dní
The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement..
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Knihabrožovaná vazba377 KčSkladem 1 ks
Andrew Keen, 'the Christopher Hitchens of the internet', describes his urgent worldwide search for ways in which humanity can protect itself from the dark side of the digital future....
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Knihabrožovaná vazba419 KčDo 22 – 27 dnů
This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...
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Přečtenávýborný stav516 KčSkladem
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná vazba593 KčSkladem 1 ks
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