Knihy o byznysu a managementu

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  774 Kč

  Skladem 5 ks

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched...

• Knihabrožovaná vazba
  300 Kč

  Skladem 1 ks

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? ...

• Knihapevná vazba
  346 Kč

  Skladem 4 ks

The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?

• Knihabrožovaná vazba
  410 Kč

  Více než 30 dní

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...

• Knihabrožovaná vazba
  410 Kč

  Více než 30 dní

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after ...

• Knihabrožovaná vazba
  275 Kč

  Skladem 3 ks
• Přečtenávýborný stav
  191 Kč

  Skladem

Are you just playing - or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future - something that doesn't happen in most companies.

• Knihapevná vazba s přebalem
  655 Kč

  Skladem 3 ks

A compelling manifesto with the potential to change how we work and live.

• Knihabrožovaná vazba
  321 Kč

  Skladem 2 ks
• Přečtenámírně opotřebovaná
  456 Kč

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This charming story about a penguin colony in Antarctica illustrates key truths about how deal with the issue of change: handle the challenge well and you can prosper greatly; handle it poorly and you put yourself at risk...

• Knihapevná vazba s přebalem
  562 Kč

  Více než 30 dní
• Přečtenávýborný stav
  260 Kč

  Skladem

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.Why are some people and organisations more ...

• Knihabrožovaná vazba
  284 Kč

  Více než 30 dní

Since it was first published almost fifteen years ago, David Allen's Getting Things Done has become one of the most influential business books of its era, and the ultimate book on...

• Knihabrožovaná vazba
  283 Kč

  Skladem > 5 ks
• AudioknihaMP3 na CD
  1 377 Kč

  Do 18 – 23 dnů
• Přečtenámírně opotřebovaná
  353 Kč

  Skladem

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná vazba
  473 Kč

  Do 9 – 14 dnů

#1 New York Times bestselling author John C. Maxwell explains how true leadership works and makes it accessible to everyone. Leadership does not come from your title...

• Knihabrožovaná vazba
  382 Kč

  Skladem 2 ks

Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

• Knihapevná vazba
  1 367 Kč

  Více než 30 dní

The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

• Knihapevná vazba
  1 454 Kč

  Více než 30 dní

In his bestselling book The 80/20 Principle, Richard Koch showed readers how to put the 80/20 Principle - the idea that 80 per cent of results come from just 20 per cent of effort - into practice in their personal lives...

• Knihabrožovaná vazba
  276 Kč

  Skladem 1 ks

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

• Přečtenávýborný stav
  516 Kč

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The blockbuster number 1 intenational bestselling phenomenon is back…not that it ever really went away. An easily-read story which quickly demonstrates three very practical management techniques, ...

• Přečtenávýborný stav
  224 Kč

  Skladem

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

• Knihapevná vazba
  713 Kč

  Více než 30 dní