Knihy o byznysu a managementu

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

• Knihapevná vazba
  936 Kč

  Skladem 5 ks

It's time to leapfrog the only hurdle between you and a million-dollar company...

• Knihabrožovaná vazba
  462 Kč

  Skladem 4 ks

From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it has: its people...

• Knihapevná vazba
  630 Kč

  Skladem 1 ks

Discover the full potential of your ideas and make powerful, meaningful improvements in your work and life by Building a Second Brain. For the first time in history, we have instantaneous access to the world's knowledge...

• Knihabrožovaná vazba
  338 Kč

  Do 16 – 17 dnů

A revolutionary approach to bringing data and business together...

• Knihabrožovaná vazba
  468 Kč

  Předobjednávka,
  vychází 20. 6. 2024

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  774 Kč

  Skladem 5 ks

Monografie se zaměřuje na jeden z hlavních prvků v oblasti managementu znalostí, a tím je transfer znalostí a řízení transferu znalostí. Předmětem zájmu je významný zdroj znalostí pro cestovní ruch, kterým...

• Knihabrožovaná vazba
  189 Kč

  Skladem 2 ks

This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful...

• Knihapevná vazba
  641 Kč

  Předobjednávka,
  vychází 27. 6. 2024

This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...

• Knihabrožovaná vazba
  415 Kč

  Více než 30 dní

In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret...

• Knihapevná vazba
  611 Kč

  Více než 30 dní

Why do some products take off? And what can we learn from them? The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem...

• Knihabrožovaná vazba
  457 Kč

  Skladem 1 ks

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...

• Knihabrožovaná vazba
  410 Kč

  Více než 30 dní

The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?

• Knihabrožovaná vazba
  410 Kč

  Více než 30 dní

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other ...

• Knihapevná vazba
  785 Kč

  Více než 30 dní

An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it...

• Knihabrožovaná vazba
  399 Kč

  Skladem 3 ks

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná vazba
  473 Kč

  Do 9 – 14 dnů

Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules ...

• Knihabrožovaná vazba
  498 Kč

  Skladem 2 ks
• Přečtenávýborný stav
  725 Kč

  Skladem

Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

• Knihapevná vazba
  1 367 Kč

  Více než 30 dní

The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

• Knihapevná vazba
  1 454 Kč

  Více než 30 dní

Business and Society provides a strategic framework that integrates business and society into organizational strategies to showcase social responsibility as a highly actionable and practical field of interest...

• Knihabrožovaná vazba
  2 970 Kč

  Více než 30 dní