Na skladě s červenou obálkou v anglickém jazyku knihy o byznysu a managementu

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  774 Kč

  Skladem 3 ks

Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? ...

• Knihabrožovaná vazba
  420 Kč

  Skladem 1 ks

Fully revised and updated with additional content - this is a brand new edition of the bestselling Eat That Frog! There just isn't enough time for everything on our 'To Do' list - and there never will be. Successful people don't try to do everything...

• Knihabrožovaná vazba
  302 Kč

  Skladem 2 ks

Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and modern organisational practice with practical and often surprising advice to help executives build...

• Knihapevná vazba
  489 Kč

  Skladem 1 ks

In this propulsive investigation, two prize-winning journalists reveal the reality...

• Knihabrožovaná vazba
  420 Kč

  Skladem 4 ks

From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere...

• Knihabrožovaná vazba
  457 Kč

  Skladem > 5 ks

Millions of people around the world have improved their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People, he offers practical advice and techniques, in his exuberant and conversational style, ...

• Knihabrožovaná vazba
  253 Kč

  Skladem > 5 ks

In this revolutionary book, prize-winning economists Abhijit V. Banerjee and Esther Duflo show how economics, when done right, can help us solve the thorniest social and political problems of our day...

• Knihabrožovaná vazba
  262 Kč

  Skladem 5 ks

The world's bestselling guide to negotiation. Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at work and in their private lives...

• Knihabrožovaná vazba
  242 Kč

  Skladem > 5 ks

A book that will change how you think and transform how you live. Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong...

• Knihabrožovaná vazba
  264 Kč

  Skladem 3 ks

In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary ...

• Knihabrožovaná vazba
  585 Kč

  Skladem 3 ks

Since taking over TED in 2001, Chris Anderson has shown how carefully crafted talks can be the key to unlocking empathy, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview; ...

• Knihabrožovaná vazba
  256 Kč

  Skladem 4 ks

The future may still be unpredictable, but nowadays, disasters are not. We live in a time of constant, consistent catastrophe, where things more often go wrong than they go right...

• Knihapevná vazba
  778 Kč

  Skladem 1 ks

The bestseller business book that will transform your approach to work. From the founders of the trailblazing software company Basecamp, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business...

• Knihabrožovaná vazba
  324 Kč

  Skladem 1 ks

What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than...

• Knihabrožovaná vazba
  394 Kč

  Skladem 1 ks

Steve Case, New York Times bestselling author of The Third Wave and cofounder of America Online shows how entrepreneurs across the country are building groundbreaking companies, renewing communities...

• Knihabrožovaná vazba
  321 Kč

  Skladem 1 ks

This revelatory account of the ways in which silver shaped Chinese history shows how an obsession with “white metal” held China back from financial modernization. First used as currency during the Song dynasty in around 900 CE...

• Knihapevná vazba
  691 Kč

  Skladem 1 ks

Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...

• Knihabrožovaná vazba
  295 Kč

  Skladem 2 ks