Knihy o byznysu a managementu

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  774 Kč

  Skladem 5 ks

Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and modern organisational practice with practical and often surprising advice to help executives build...

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  489 Kč

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The future may still be unpredictable, but nowadays, disasters are not. We live in a time of constant, consistent catastrophe, where things more often go wrong than they go right...

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  778 Kč

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In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we read about their demise, it often seems inevitable-a natural part of "creative destruction." But closer examination reveals a...

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  806 Kč

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This revelatory account of the ways in which silver shaped Chinese history shows how an obsession with “white metal” held China back from financial modernization. First used as currency during the Song dynasty in around 900 CE...

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  691 Kč

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Uvádzaná publikácia je charakterizovaná snahou o zachovanie ustálenej štruktúry, avšak aj tento rok prináša ŠÚ niekoľko noviniek, a to v podobe zaradenia nových tabuliek v niektorých kapitolách. Do kapitoly venovanej trhu práce pre...

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  1 622 Kč

  Skladem 1 ks