Ve slevě odborné a naučné knihy od nakladatelství Oxford University Press

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

• Knihapevná vazba
  940 Kč

  Skladem 5 ks

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...

• Knihapevná vazba
  831 Kč

  Skladem 1 ks

This new and up-to-date edition of a book that has been central to political philosophy, history, and revolutionary thought for two hundred years offers readers a dire warning of the consequences that follow the mismanagement of change...

• Knihabrožovaná vazba
  249 Kč

  Více než 30 dní

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ...

• Knihabrožovaná vazba
  3 042 Kč

  Více než 30 dní

Mitochondria are tiny structures located inside our cells that carry out the essential task of producing energy for the cell. They are found in all complex living things, and in that sense, they are fundamental for driving complex life on the planet...

• Knihabrožovaná vazba
  369 Kč

  Do 9 dnů

Unique among medical texts, the Oxford Handbook of Clinical Medicine is a complete and concise guide to the core areas of medicine that also encourages thinking about the world from the patient's perspective, to develop a holistic approach to care with...

• Knihabrožovaná vazba
  1 074 Kč

  Do 9 dnů

What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization-in populations, agriculture, energy, and economics-which have transformed the way we live...

• Knihapevná vazba
  764 Kč

  Skladem 1 ks

While it has been pointed to time and again by governments and pundits promoting laissez-faire economics, the Wealth of Nations actually shows that Adam Smith viewed ...

• Knihabrožovaná vazba
  276 Kč

  Více než 30 dní

As influential today as when it was first published, The Selfish Gene has become a classic exposition of evolutionary thought. Professor Dawkins articulates a gene's eye view of evolution - a view giving centre stage to these persistent units...

• Knihabrožovaná vazba
  261 Kč

  Skladem 1 ks

The fifth edition of this bestselling Oxford Medical Handbook is now even better than ever, with the inclusion of three new chapters on day case surgery, remote and rural surgery, and emergency surgery...

• Knihabrožovaná vazba
  1 072 Kč

  Více než 30 dní

While we have known for centuries that facial expressions can reveal what people are thinking and feeling, it is only recently that the face has been studied scientifically for what it can tell us about internal states, ...

• Knihapevná vazba
  2 857 Kč

  Více než 30 dní

One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, ...

• Knihapevná vazba
  438 Kč

  Skladem 1 ks

The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. Other animals have stronger muscles or sharper claws, but we have cleverer brains...

• Knihabrožovaná vazba
  267 Kč

  Skladem 1 ks
• Přečtenámírně opotřebovaná
  495 Kč

  Skladem

Now in its fifth edition, the Oxford Handbook of Emergency Medicine is the essential rapid-reference guide to emergency medicine for everyone from junior doctors to specialist registrars, nurse practitioners, and paramedics. New and...

• Knihaflexi vazba
  1 183 Kč

  Více než 30 dní

Speak Now is a four-level speaking course which develops students' communication skills both in and out of the classroom. Every activity in Speak Now includes a speaking component...

• Knihabrožovaná vazba
  388 Kč

  Více než 30 dní

The definitive edition of Darwin's classic — a brilliantly entertaining and accessible exploration of human and animal behaviour, reissued to mark the 200th anniversary of Darwin's birth. Why do we bite people we feel affection towards? ...

• Knihabrožovaná vazba
  475 Kč

  Více než 30 dní

The remote and inhospitable landscape of Iceland made it a perfect breeding-ground for heroes. The first Norsemen to colonize it in 860 found that the fight for survival...

• Knihabrožovaná vazba
  222 Kč

  Více než 30 dní

Prehistory covers the period of some 4 million years before the start of written history, when our earliest ancestors, the Australopithecines, existed in Africa. But this is relatively recent compared to whole history of the ...

• Knihabrožovaná vazba
  224 Kč

  Více než 30 dní

Inspiring and motivating students from the moment it published, Organic Chemistry has established itself in just one edition as the students` choice of organic chemistry text. Its explanatory, mechanistic, evidence-based approach makes ...

• Knihabrožovaná vazba
  2 076 Kč

  Více než 30 dní

Up to the 1960s, psychology was deeply under the influence of behaviourism, which focused on stimuli and responses, and regarded consideration of what may happen in the mind as unapproachable scientifically. This began to change with the devising ...

• Knihabrožovaná vazba
  242 Kč

  Skladem 1 ks