Ve slevě v anglickém jazyku odborné a naučné knihy od nakladatelství Oxford University Press

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...

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As influential today as when it was first published, The Selfish Gene has become a classic exposition of evolutionary thought. Professor Dawkins articulates a gene's eye view of evolution - a view giving centre stage to these persistent units...

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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  936 Kč

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  774 Kč

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Even as classic cytogenetics has given way to molecular karyotyping, and as new deletion and duplication syndromes are identified almost every day, the fundamental role of the genetics clinic remains mostly unchanged...

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  4 235 Kč

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Mitochondria are tiny structures located inside our cells that carry out the essential task of producing energy for the cell. They are found in all complex living things, and in that sense, they are fundamental for driving complex life on the planet...

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  369 Kč

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What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization-in populations, agriculture, energy, and economics-which have transformed the way we live...

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  765 Kč

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While it has been pointed to time and again by governments and pundits promoting laissez-faire economics, the Wealth of Nations actually shows that Adam Smith viewed ...

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  277 Kč

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While we have known for centuries that facial expressions can reveal what people are thinking and feeling, it is only recently that the face has been studied scientifically for what it can tell us about internal states, ...

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  2 799 Kč

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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ...

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  2 796 Kč

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One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, ...

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  434 Kč

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The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. Other animals have stronger muscles or sharper claws, but we have cleverer brains...

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  292 Kč

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  495 Kč

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Now in its fifth edition, the Oxford Handbook of Emergency Medicine is the essential rapid-reference guide to emergency medicine for everyone from junior doctors to specialist registrars, nurse practitioners, and paramedics. New and...

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  1 193 Kč

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For many decades, the proponents of `artificial intelligence' have maintained that computers will soon be able to do everything that a human can do. In his bestselling work of popular science, Sir Roger Penrose takes us on...

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  313 Kč

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Prehistory covers the period of some 4 million years before the start of written history, when our earliest ancestors, the Australopithecines, existed in Africa. But this is relatively recent compared to whole history of the ...

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  224 Kč

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The most sweeping account of how neoliberalism came to dominate American politics for nearly a half century before crashing against the forces of Trumpism on the right and a new progressivism on the left...

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  589 Kč

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Speak Now is a four-level speaking course which develops students' communication skills both in and out of the classroom. Every activity in Speak Now includes a speaking component...

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  388 Kč

  Do 16 – 21 dnů

The world is not as mobile or as interconnected as we like to think. As Harm de Blij argues in The Power of Place, in crucial ways-from the uneven distribution of natural resources to the unequal availability of...

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  328 Kč

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Selected as a Financial Times Best Book of 2013. Governments today in both Europe and the United States have succeeded in casting government spending as reckless wastefulness that has made the economy worse...

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  353 Kč

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Building on its unrivalled reputation as the definitive EU law textbook, this sixth edition continues to provide clear and insightful analysis of all aspects of European Union law...

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  1 470 Kč

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  1 717 Kč

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