Na skladě v anglickém jazyku od nakladatelství John Wiley & Sons

The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products. The goal of the book is to share the techniques of the best companies....

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An insider s guide to the coming philanthropic revolution Meet the next generation of big donors the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe ...

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An insightful overview of the keys to world-class client service in the private banking sector...

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How to attract, retain, and get the most from Generation Y employees A growing problem for many of today's businesses is the high turnover rate of Generation Y employees, also known as Millennials. In Keeping the Millennials, doctors Sujansky ...

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Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement...

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This dictionary is intended as a guide to the terminology used in a wide range of animal-related programmes of study including agriculture, animal care, animal management, animal production, animal welfare, ...

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Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing...

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Praise for Managing the Millennials "If you're going to run a successful organization in the future, you'll have to learn how to manage the Millennial generation that thundering herd of young people whose numbers exceed the Baby Boomers...

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The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design...

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The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word...

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The fast, informal way to learn to speak French - with integrated audio clips throughout. Listen to pronunciations and conversations. French is a beautiful language but quite difficult to learn. Whether you need to learn the language for a French...

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This book gives a radically new reading of Russia's cultural history. Alexander Etkind traces how the Russian Empire conquered foreign territories and domesticated its own heartlands, thereby colonizing many peoples, Russians included...

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The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by...

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Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, ...

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A story of business transformation and a guide to creative strategies for designing a better business Written by Hartmut Esslinger, the founder of one of the world's foremost innovation firms, frog design, inc., A Fine Line reveals the secrets to...

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The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...

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Harden the human firewall against the most current threats Social Engineering: The Science of Human Hacking reveals the craftier side of the hacker's repertoire—why hack into something when you could just ask for access? Undetectable by firewalls ...

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An invigorating exploration of impactful feminist movements and strategies for replicating their success...

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McKinsey & Company's #1 best-selling guide to corporate valuation-the fully updated seventh edition Valuation has been the foremost resource for measuring company value for nearly three decades...

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In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers...

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