Ve slevě v cizím jazyku knihy o podnikání - strana 4 z 33

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and modern organisational practice with practical and often surprising advice to help executives build...

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AN INSTANT #1 NEW YORK TIMES BESTSELLER. The world's most entertaining and useless self-help guide, from the brilliant mind behind the wildly popular webcomic xkcd and the million-selling WHAT IF? and THING EXPLAINER....

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In this legendary business book and Silicon Valley staple, the former chairman and CEO (and employee number three) of Intel shares his perspective on how to build and run a company. The essential skill of creating and maintaining new businesses ...

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Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ‘good’ service is, what makes a good service and why...

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As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start

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Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame...

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We all know the pressure of feeling like we should be grinding 24/7 while simultaneously being told that we should 'just relax' and take care of ourselves, like we somehow have to decide between success and sanity....

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BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverent. It's passionate. It's BrewDog. Don't waste your time on bullshit business plans. Forget sales. Ignore advice...

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Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ‘the everything store’, ...

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Within each corporation are anywhere from a few to hundreds of separate tribes. In Tribal Leadership, Dave Logan, John King, and Halee Fischer-Wright demonstrate how these tribes develop—and show you how to assess them and lead ...

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The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives. We are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history...

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Every startup needs capital, and ambitious startups seek it on Sand Hill Road – Silicon Valley’s dream street for entrepreneurs. That’s where you’ll find the biggest names in venture capital, including the famed VC firm ...

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Look around you - what do you see? You may discover to your surprise that the people who are most at peace with money are the ones who walk nimbly between having too little and having too much...

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From the ‘10,000 hours rule’ to the power of Tiger parenting, we have been taught that success in any field requires early specialization and many hours of deliberate practice...

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USER FRIENDLY is a must-read for anyone who loves well-designed products-and for the innovators aspiring to make them...

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Basecamp founders Jason Fried and David Heinemeier Hansson explore the "work from home" phenomenon and show precisely how a remote work setup can be accomplished in Remote...

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Everyone deserves a mentor. For every career crisis, every fork in the road, you need someone to talk to...

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Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century...

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