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95 produktů
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná vazba811 KčSkladem 2 ks
It's time to leapfrog the only hurdle between you and a million-dollar company...
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Knihabrožovaná vazba462 KčSkladem 5 ks
Millions of highly effective people have become more successful by understanding the simple fact that 80% of your results come from 20% of your efforts. All you have to do is identify the 20 percent that leads to 80 percent. The 80/20 Principle shows...
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Knihabrožovaná vazba389 KčDo 24 – 29 dnů
In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret...
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Knihapevná vazba611 KčVíce než 30 dní
From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it has: its people...
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Knihapevná vazba630 KčSkladem 4 ks
This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...
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Knihabrožovaná vazba416 KčSkladem > 5 ks
The way we work is broken. It takes forever to get anything done. Meetings and emails are incessant. Bureaucracy stifles talent and creativity. After decades of management theory and multiple waves of technological and societal change, is this really ...
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Knihabrožovaná vazba410 KčVíce než 30 dní
The inside story of HBO, the start-up company that reinvented television—by two veteran media reporters...
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Knihabrožovaná vazba498 KčVíce než 30 dní
Learn How to Free Yourself and Your Life Through the Power of Unscripted Entrepreneurship...
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Knihabrožovaná vazba521 KčVíce než 30 dní
Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur...
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Knihabrožovaná vazba281 KčSkladem 1 ks
"How To Get Rich" is an invaluable guide to 'the surprisingly simple art of collecting money which already has your name on it'...
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Knihabrožovaná vazba410 KčVíce než 30 dní
In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other ...
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Knihapevná vazba785 KčSkladem 2 ks
Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules ...
Why do some products take off? And what can we learn from them? The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem...
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Knihabrožovaná vazba457 KčSkladem 1 ks
The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?
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Knihabrožovaná vazba372 KčVíce než 30 dní
With the publication of The Everything Store in 2013, Bloomberg journalist Brad Stone revealed how the unlikely Seattle start-up Amazon became an unexpected king of ecommerce. Since then, its founder has led Amazon to explosive growth in both size...
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws...
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Knihabrožovaná vazba544 KčVíce než 30 dní
With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak
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Knihabrožovaná vazba499 KčVíce než 30 dní
This is the inside story of a small group of mavericks, eccentrics and geniuses who turned Artificial Intelligence from a fringe enthusiasm into a transformative technology. It's the story of how that technology became big business...
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Knihabrožovaná vazba290 KčSkladem 1 ks
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers...
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Knihapevná vazba529 KčSkladem 1 ks
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