Knihy o marketingu

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...

• Knihabrožovaná vazba
  379 Kč

  Více než 30 dní

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

• Knihabrožovaná vazba
  270 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  191 Kč

  Skladem

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made...

• Knihabrožovaná vazba
  380 Kč

  Více než 30 dní

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná vazba
  594 Kč

  Skladem 1 ks

From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...

• Knihabrožovaná vazba
  436 Kč

  Do 24 – 29 dnů

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide...

• Knihabrožovaná vazba
  642 Kč

  Do 10 – 11 dnů

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

• Knihapevná vazba
  571 Kč

  Skladem 1 ks

A practical review of actionable insights and guidance around common social media marketing business issues, to boost both profile and engagement. While 'social media' seems to be a simple concept to understand, the implications of using it...

• Knihabrožovaná vazba
  518 Kč

  Skladem 1 ks

This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

• Knihabrožovaná vazba
  607 Kč

  Skladem 1 ks

You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder—work smarter. The key is to stay organized and focused through solid project management skills...

• Knihabrožovaná vazba
  1 849 Kč

  -5 %

  Do 6 – 9 dnů

SEO is confusing—but it doesn't have to be...

• Knihapevná vazba
  Do 4 – 8 dnů

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank...

• Knihabrožovaná vazba
  1 579 Kč

  Více než 30 dní

How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...

• Knihabrožovaná vazba
  1 593 Kč

  Skladem 2 ks

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing and PR Book is a dynamic collection of tools, techniques, and strategies for success...

• Knihabrožovaná vazba
  375 Kč

  Do 24 – 29 dnů

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities...

• Knihabrožovaná vazba
  521 Kč

  Více než 30 dní

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization...

• Knihabrožovaná vazba
  410 Kč

  Do 10 – 11 dnů

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

• Knihapevná vazba
  1 038 Kč

  Skladem 1 ks

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders...

• Knihabrožovaná vazba
  758 Kč

  Do 10 – 11 dnů

Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...

• Knihabrožovaná vazba
  319 Kč

  Skladem 1 ks

Showcasing remarkable and memorable branding projects crafted with limited resources and a shoestring budget, Start from Scratch celebrates the ambitious businesses and entrepreneurs that create bold narratives on a small scale...

• Knihapevná vazba
  1 135 Kč

  Připravujeme,
  vychází 31. 12. 2029