Knihy o marketingu
This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...
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Knihapevná vazba503 KčSkladem > 5 ks
Fully revised and updated with additional content - this is a brand new edition of the bestselling Eat That Frog! There just isn't enough time for everything on our 'To Do' list - and there never will be. Successful people don't try to do everything...
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Knihabrožovaná vazba293 KčDo 24 – 29 dnů
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AudioknihaMP3 na CDVyprodané
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn't
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Knihapevná vazba510 KčSkladem 2 ks
Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ‘the everything store’, ...
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Knihabrožovaná vazba301 KčVíce než 30 dní
From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think...
Andrew Keen, 'the Christopher Hitchens of the internet', describes his urgent worldwide search for ways in which humanity can protect itself from the dark side of the digital future....
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Knihabrožovaná vazba419 Kč-5 %Více než 30 dní
A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Půjde o nejodvážnější...
A practical review of actionable insights and guidance around common social media marketing business issues, to boost both profile and engagement. While 'social media' seems to be a simple concept to understand, the implications of using it...
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Knihabrožovaná vazba518 KčSkladem 1 ks
The never-before-told story of Pixar's improbable success. " Hi, Lawrence? the caller asked. This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we d work together someday. "After Steve Jobs was unceremoniously dismi
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Knihapevná vazba660 Kč-5 %Více než 30 dní
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ...
Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity...
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Knihapevná vazba729 KčSkladem 1 ks
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant...
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Knihapevná vazba947 KčVíce než 30 dní
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer...
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Knihapevná vazba657 KčVíce než 30 dní
The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts.
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Knihapevná vazba633 KčSkladem 1 ks
Harness the power of employee influence and create enthusiastic brand advocates...
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Knihabrožovaná vazba633 KčVíce než 30 dní
Showcasing remarkable and memorable branding projects crafted with limited resources and a shoestring budget, Start from Scratch celebrates the ambitious businesses and entrepreneurs that create bold narratives on a small scale...
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Knihapevná vazba1 135 KčPřipravujeme,
vychází 31. 12. 2029
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