Knihy o marketingu
Bilingválna učebnica „Riadenie ľudí v digitálnom svete“ je odborná publikácia vytvorená tímom trinástich autorov z deviatich univerzít. Učebnica podrobne analyzuje súčasné praktiky a budúce trendy v oblasti riadenia ľudských zdrojov v kontexte ...
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Knihabrožovaná vazba575 Kč-15 %Do 2 – 5 dnů
The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?
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Knihabrožovaná vazba377 KčVíce než 30 dní
This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...
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Knihapevná vazba503 KčSkladem > 5 ks
From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think...
The new edition of the book readers call the bible for advertising...
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Knihabrožovaná vazba580 KčSkladem 1 ks
A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Půjde o nejodvážnější...
The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide...
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Knihabrožovaná vazba642 KčVíce než 30 dní
If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing and PR Book is a dynamic collection of tools, techniques, and strategies for success...
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Knihabrožovaná vazba375 KčDo 24 – 29 dnů
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná vazba1 038 KčSkladem 1 ks
Harness the power of employee influence and create enthusiastic brand advocates...
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Knihabrožovaná vazba633 KčVíce než 30 dní
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant...
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Knihapevná vazba947 KčVíce než 30 dní
Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...
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Knihabrožovaná vazba319 KčSkladem 1 ks
Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today...
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Knihabrožovaná vazba835 KčVíce než 30 dní
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer...
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Knihapevná vazba657 KčSkladem 1 ks
Showcasing remarkable and memorable branding projects crafted with limited resources and a shoestring budget, Start from Scratch celebrates the ambitious businesses and entrepreneurs that create bold narratives on a small scale...
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Knihapevná vazba1 135 KčPřipravujeme,
vychází 31. 12. 2029
The definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy...
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Knihabrožovaná vazbaVyprodané
The definitive inside story of WeWork, its audacious founder, and the company's epic unraveling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy...
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Knihapevná vazbaVyprodané
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