Nejdražší z kategorie: v anglickém jazyku knihy o marketingu od nakladatelství Simon & Schuster

As industries turn increasingly hostile, strong brand-building skills are needed to survive and prosper. In this text managers can discover the value of brand as a strategic asset and a company`s primary source of cmopetitive advantage.

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Jordan Belfort-immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street -reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing...

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  Vyprodané

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, ...

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  234 Kč

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In today's world, ethics can be complicated and its boundaries blurred. Should businesses go beyond their legal obligations? Should a radical thinker with an extremist following be invited to defend their position alongside more mainstream public figures?

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  417 Kč

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