Papírové v anglickém jazyku knihy o marketingu - strana 8 z 17

Ensure an efficient and orderly Warehouse Management implementation with this comprehensive guide to SAP WM in SAP ERP! Learn to customize and use critical functionalities, like goods receipt and goods issue, as well ...

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Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they offer. As it is key to stand out in the services offered in addition to these products...

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Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion...

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Great advertising and design can make the world stop and think. It can make people listen...

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Experimental Formats and Packaging explores every aspect of the pritned form, from single page to commercial package. While both formats and packaging are notoriously difficult areas in which to be innvative and revolutionary...

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From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business...

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Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...

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How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...

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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank...

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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...

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Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...

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Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ...

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Want to get those difficult colleagues off your back and restore your sanity? NYU psychology professor Tessa West shows you how...

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This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, ...

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In today's world, ethics can be complicated and its boundaries blurred. Should businesses go beyond their legal obligations? Should a radical thinker with an extremist following be invited to defend their position alongside more mainstream public figures?

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ou don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, ...

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This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition....

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For the vast majority of us, giving a presentation is an extremely difficult and nerve-racking process, whether we’re in a one-on-one meeting, a conference room with a dozen strangers, or a lecture hall in front of thousands...

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We all negotiate on a daily basis. We negotiate with our spouses, children, parents and friends. We negotiate when we rent an apartment, buy a car, purchase a house and apply for a job. Your ability to negotiate might even be the most ...

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Edward L. Nash heads up Team Nash Inc., direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the U.S. and five other countries...

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