Knihy o marketingu

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...

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  381 Kč

  Více než 30 dní

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

• Knihabrožovaná vazba
  276 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  214 Kč

  Skladem

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made...

• Knihabrožovaná vazba
  416 Kč

  Více než 30 dní

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná vazba
  589 Kč

  Skladem 1 ks

From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...

• Knihabrožovaná vazba
  474 Kč

  Do 3 – 7 dnů

This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

• Knihabrožovaná vazba
  611 Kč

  Skladem 1 ks

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

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  571 Kč

  Skladem 1 ks

You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder—work smarter. The key is to stay organized and focused through solid project management skills...

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  1 849 Kč

  Do 2 – 5 dnů

SEO is confusing—but it doesn't have to be...

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  Do 3 – 7 dnů

How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...

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  1 441 Kč

  Skladem 2 ks

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank...

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  1 334 Kč

  Více než 30 dní

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing and PR Book is a dynamic collection of tools, techniques, and strategies for success...

• Knihabrožovaná vazba
  378 Kč

  Skladem 1 ks

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities...

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  704 Kč

  Více než 30 dní

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

• Knihapevná vazba
  1 099 Kč

  Do 14 – 15 dnů

Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...

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  313 Kč

  Skladem 2 ks

Showcasing remarkable and memorable branding projects crafted with limited resources and a shoestring budget, Start from Scratch celebrates the ambitious businesses and entrepreneurs that create bold narratives on a small scale...

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  1 135 Kč

  Připravujeme,
  vychází 31. 12. 2029

In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing...

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