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97 produktů
Sara Nasser Dalrymple is a business mentor, strategist and educator and the go-to sales expert in the small business community. Her 20 years of sales and marketing experience and simple, actionable advice has helped hundreds of business owners...
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Knihabrožovaná vazba455 KčSkladem 2 ks
How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...
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Knihabrožovaná vazba1 473 KčSkladem 2 ks
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially ...
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Knihabrožovaná vazba1 740 KčSkladem 1 ks
Discover great ways to engage your customers through the social web Social CRM is an evolving tool to...
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Knihabrožovaná vazba586 KčSkladem 1 ks
This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design...
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Knihabrožovaná vazba735 KčSkladem 1 ks
Trust plays a critical part during the online shopping process. Engaging customers and building long-term brand trust is vital for enterprises that rely on e-commerce. But the rise of digital and social media platforms has created a new commercial ...
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Knihapevná vazba617 KčSkladem 1 ks
It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...
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Přečtenámírně opotřebovaná649 KčSkladem
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ...
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Přečtenámírně opotřebovaná462 KčSkladem
If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing and PR Book is a dynamic collection of tools, techniques, and strategies for success...
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Knihabrožovaná vazba378 KčSkladem 1 ks
Bag, label, and tag design is critical in the world of marketing and sales, yet can be challenging to execute successfully. "The Big Book of Bags, Labels and Tags" is a unique visual collection featuring work from top companies around the globe...
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Knihapevná vazba962 KčSkladem 1 ks
Gripping and darkly comic, Breaking Twitter takes readers inside the battle between one of the most intriguing, polarizing, influential men of our time - Elon Musk - and the company that owns our world's best hope for a shared global conversation...
The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts.
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Knihapevná vazba601 KčSkladem 1 ks
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition...
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Knihapevná vazba483 KčSkladem 1 ks
In the bestselling tradition of "Switch "and "Made to Stick," Ori Brafman reveals how organizations can drive growth and profits by allowing contained chaos and disruption of the space to flourish, generating new ideas that trigger innovation...
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Knihapevná vazba333 KčSkladem 1 ks
One day in November 1994, Lawrence Levy received a phone call out of the blue from Steve Jobs, whom he’d never met, offering him a job running Pixar, a little-known company that had already lost Jobs $50 million. With Pixar’s prospects looking bleak, ...
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Knihabrožovaná vazba301 KčSkladem 1 ks
Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity...
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Knihapevná vazba729 KčSkladem 1 ks
Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of...
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Knihapevná vazba1 377 KčSkladem 1 ks
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale...
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Přečtenávýborný stav911 KčSkladem
Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ...
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Přečtenámírně opotřebovaná424 KčSkladem
A reflection on the collaboration and knowledge of working project managers that provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard provides ...
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Přečtenámírně opotřebovaná893 KčSkladem
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