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31 produktů
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...
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Knihabrožovaná vazba380 KčVíce než 30 dní
This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...
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Knihapevná vazba503 KčSkladem > 5 ks
Bilingválna učebnica „Riadenie ľudí v digitálnom svete“ je odborná publikácia vytvorená tímom trinástich autorov z deviatich univerzít. Učebnica podrobne analyzuje súčasné praktiky a budúce trendy v oblasti riadenia ľudských zdrojov v kontexte ...
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Knihabrožovaná vazba575 Kč-15 %Do 2 – 5 dnů
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...
An innovative, paradigm-shifting book that will captivate readers of Malcolm Gladwell, Daniel Pink, The Power of Habit, and Quiet. In his landmark book, Adam Grant illuminates why some people rise to the top of ...
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Knihapevná vazba774 KčVíce než 30 dní
'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'
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Knihabrožovaná vazba275 KčSkladem 5 ks
How do you build and sustain a great team? The Culture Code reveals the secrets of some of the best teams in the world – from Pixar to Google to US Navy SEALs – explaining the three skills such groups have mastered ...
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Knihabrožovaná vazba267 KčSkladem 1 ks
From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think...
Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook...
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Knihabrožovaná vazba303 KčSkladem 1 ks
Hasan isn't one to avoid arguments. He relishes them, as the lifeblood of democracy and the only surefire way to establish the truth...
From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...
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Knihabrožovaná vazba436 KčDo 24 – 29 dnů
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná vazba594 KčSkladem 1 ks
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made...
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Knihabrožovaná vazba380 KčVíce než 30 dní
Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work ― every day, in real-world selling situations..
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Knihabrožovaná vazba447 KčDo 14 – 15 dnů
Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...
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Knihabrožovaná vazba445 KčDo 23 – 28 dnů
What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than...
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Knihabrožovaná vazba437 KčVíce než 30 dní
The new edition of the book readers call the bible for advertising...
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Knihabrožovaná vazba580 KčSkladem 1 ks
Sara Nasser Dalrymple is a business mentor, strategist and educator and the go-to sales expert in the small business community. Her 20 years of sales and marketing experience and simple, actionable advice has helped hundreds of business owners...
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Knihabrožovaná vazba450 KčSkladem 2 ks
Wartime action and postwar triumph in the advertising of the 1940s...
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Knihapevná vazba676 KčVíce než 30 dní
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná vazba1 088 KčSkladem 1 ks
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