Populární naučné z kategorie na skladě v anglickém jazyku knihy o marketingu
'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...
How do you build and sustain a great team? The Culture Code reveals the secrets of some of the best teams in the world – from Pixar to Google to US Navy SEALs – explaining the three skills such groups have mastered ...
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Knihabrožovaná vazba271 KčSkladem 4 ks
Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor – that the best way to get to the top is...
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Knihabrožovaná vazba273 KčSkladem 1 ks
Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook...
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Knihabrožovaná vazba262 KčSkladem 1 ks
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná vazba596 KčSkladem 1 ks
Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...
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Knihabrožovaná vazba481 KčSkladem 1 ks
Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses...
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Knihapevná vazba729 KčSkladem 1 ks
What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than...
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Knihabrožovaná vazba390 KčSkladem 1 ks
Sara Nasser Dalrymple is a business mentor, strategist and educator and the go-to sales expert in the small business community. Her 20 years of sales and marketing experience and simple, actionable advice has helped hundreds of business owners...
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Knihabrožovaná vazba454 KčSkladem 2 ks
Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity...
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Knihapevná vazba729 KčSkladem 1 ks
The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands...
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Knihabrožovaná vazba792 KčSkladem 2 ks
Hasan isn't one to avoid arguments. He relishes them, as the lifeblood of democracy and the only surefire way to establish the truth...
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Knihabrožovaná vazba424 KčSkladem 2 ks
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