Populární naučné z kategorie pro podnikatele v cizím jazyku knihy o marketingu

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...

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  380 Kč

  Více než 30 dní

This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...

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  503 Kč

  Skladem > 5 ks

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

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  270 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  108 Kč

  Skladem

Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses...

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  729 Kč

  Skladem 1 ks

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

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  398 Kč

  Do 23 – 28 dnů

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made...

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  380 Kč

  Více než 30 dní

From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...

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  436 Kč

  Do 24 – 29 dnů

Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work ― every day, in real-world selling situations..

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  447 Kč

  Více než 30 dní

A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Půjde o nejodvážnější...

• Přečtenávýborný stav
  737 Kč

  Skladem
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  Vyprodané

Want to know how to influence other people's behaviour? ...

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  747 Kč

  Více než 30 dní

The new edition of the book readers call the bible for advertising...

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  580 Kč

  Skladem 1 ks

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide...

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  642 Kč

  Více než 30 dní

SEO is confusing—but it doesn't have to be...

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  Do 2 – 6 dnů

As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s...

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  930 Kč

  Více než 30 dní

To the moon and back with advertising in the 1960s...

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  676 Kč

  Do 16 – 17 dnů

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders...

• Knihabrožovaná vazba
  758 Kč

  Do 16 – 17 dnů

A more beautiful way to connect with customers. PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and...

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  592 Kč

  Skladem 2 ks

Wartime action and postwar triumph in the advertising of the 1940s...

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  676 Kč

  Více než 30 dní

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

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  1 038 Kč

  Skladem 1 ks

Harness the power of employee influence and create enthusiastic brand advocates...

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  633 Kč

  Více než 30 dní