Žlutá v cizím jazyku knihy o marketingu

In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, ...

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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding ...

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  790 Kč

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Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

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  1 099 Kč

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