Knihy o byznysu a managementu

Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people...

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  419 Kč

  Skladem 4 ks

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...

• Knihabrožovaná vazba
  410 Kč

  Více než 30 dní

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

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  283 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  311 Kč

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Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

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  589 Kč

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Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made...

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  410 Kč

  Více než 30 dní

From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...

• Knihabrožovaná vazba
  474 Kč

  Do 3 – 7 dnů

Why are you struggling to grow your business when everyone else seems to be crushing their goals...

• Knihapevná vazba
  582 Kč

  Do 3 – 7 dnů

This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

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  618 Kč

  Skladem 1 ks

When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne...

• Knihapevná vazba
  576 Kč

  Skladem 1 ks

Responding to climate change is commonly understood as a financial challenge: What are the expected costs of the impacts of climate change? How much money is needed to reduce emissions to a safe level and to help people live in a changing climate? ...

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  801 Kč

  Více než 30 dní

'This book presents a salient truth: every investor - no matter how large or small - has the power to help address our climate crisis and build a more sustainable world. Together, we can and must act now' Al Gore...

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  369 Kč

  Více než 30 dní

Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals...

• Přečtenávýborný stav
  174 Kč

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• Knihabrožovaná vazba
  168 Kč

  Do 16 – 17 dnů

This book will change the way you think about persuasion, and have you closing deals in no time...

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  313 Kč

  Skladem 1 ks

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers...

• Knihapevná vazba
  526 Kč

  Skladem 1 ks

How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...

• Knihabrožovaná vazba
  1 434 Kč

  Skladem 2 ks

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing and PR Book is a dynamic collection of tools, techniques, and strategies for success...

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  378 Kč

  Skladem 1 ks

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

• Knihapevná vazba
  1 089 Kč

  Do 16 – 17 dnů

If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men...

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  460 Kč

  Skladem 1 ks

Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...

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  314 Kč

  Skladem 2 ks