S modrou obálkou v anglickém jazyku knihy o byznysu a managementu od nakladatelství Routledge

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence...

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Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective...

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  3 645 Kč

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Regional Innovation Strategiesoffers the first comprehensive analysis of the new wave of innovation-oriented regional policies. It draws conclusions from the European Regional Technology Plans and Regional Innovation Strategies, ...

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  1 811 Kč

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