Na téma marketing v cizím jazyku odborné a naučné knihy

Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people...

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  447 Kč

  Skladem 4 ks

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...

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  381 Kč

  Více než 30 dní

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

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  276 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  214 Kč

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Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

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  589 Kč

  Skladem 1 ks

From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...

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  474 Kč

  Do 3 – 7 dnů

Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself...

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  594 Kč

  Skladem 1 ks

Why are you struggling to grow your business when everyone else seems to be crushing their goals...

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  582 Kč

  Do 3 – 7 dnů

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made...

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  416 Kč

  Více než 30 dní

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

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  571 Kč

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When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne...

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  576 Kč

  Skladem 1 ks

This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

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  611 Kč

  Skladem 1 ks

SEO is confusing—but it doesn't have to be...

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  Do 3 – 7 dnů

You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder—work smarter. The key is to stay organized and focused through solid project management skills...

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  1 849 Kč

  Do 4 – 7 dnů

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank...

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  1 334 Kč

  Více než 30 dní

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers...

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  526 Kč

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This book will change the way you think about persuasion, and have you closing deals in no time...

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  315 Kč

  Skladem 1 ks

How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...

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  1 441 Kč

  Skladem 2 ks

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing and PR Book is a dynamic collection of tools, techniques, and strategies for success...

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  378 Kč

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Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities...

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  704 Kč

  Více než 30 dní

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming...

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  586 Kč

  Skladem 1 ks