Odborné a naučné knihy

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

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  1 108 Kč

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Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people...

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  669 Kč

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Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model..

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  693 Kč

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The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products. The goal of the book is to share the techniques of the best companies....

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  591 Kč

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The world's most infamous hacker offers an insider's view of the low-tech threats to high-tech security. Kevin Mitnick's exploits as a cyber-desperado and fugitive form one of the most exhaustive FBI manhunts ...

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  276 Kč

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Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story...

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  920 Kč

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Research-based insights and practical advice about effective learning strategies. In this new edition of the highly regarded Why Don't Students Like School? cognitive psychologist Daniel Willingham turns his research on the biological and...

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  486 Kč

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George Soros is unquestionably one of the most powerful and profitable investors in the world today...

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  865 Kč

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises...

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  682 Kč

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Napoleon Hill's thirteen step programme will set you on the path to wealth and success. Think and Grow Rich reveals the money-making secrets of hundreds of America's most affluent people. By thinking like them, you can become like them...

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  496 Kč

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The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds...

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  565 Kč

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This comprehensive study guide will help assess your technical skills and prepare for the updated AWS Certified Data Analytics exam. Earning this AWS certification will confirm your expertise in designing and implementing...

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  1 328 Kč

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The 3rd edition of Chomsky's Universal Grammar introduces the reader to Noam Chomsky's theory of language by setting the specifics of syntactic analysis in the framework of his general ideas. * Updated and revised to include a broader range of issues...

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  1 135 Kč

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice...

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  569 Kč

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Each year, 6. 1 million kids aged 6 to 17 play soccer for more than 25 days a year, and each of their teams needs a coach. In many cases, the coach is a parent or adult volunteer who may not have any previous coaching (or even soccer) experience...

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The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design...

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  1 201 Kč

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Why are you struggling to grow your business when everyone else seems to be crushing their goals...

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  586 Kč

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The AWS Certified Advanced Networking Official Study Guide – Specialty Exam helps to ensure your preparation for the AWS Certified Advanced Networking – Specialty Exam. Expert review of AWS fundamentals align with the exam objectives...

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  1 470 Kč

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(ISC)2 CCSP Certified Cloud Security Professional Official Study Guide 2nd Edition is your ultimate resource for the CCSP exam. As the only official study guide reviewed and endorsed by (ISC)2, this guide helps you prepare faster and smarter with...

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  2 098 Kč

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An insightful overview of the keys to world-class client service in the private banking sector...

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  3 985 Kč

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