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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  811 Kč

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Through the turbulent passage of time, graphic design-with its vivid, neat synthesis of image and idea-has distilled the spirit of each age...

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  597 Kč

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A major monograph on the Dutch garden designer, featuring his gardens and the largest collection of his drawings ever published...

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  1 551 Kč

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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

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  284 Kč

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Originating from the highly acclaimed and groundbreaking three-volume Phaidon Design Classics, this new book presents 1,000 of the world's greatest objects in one large-format volume - from everyday items by anonymous creators...

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  1 789 Kč

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Volume II of The Watch Book follows on the successful and comprehensive earlier volume with a magnificently illustrated book about the additional functions and refinements of wristwatches. For centuries, so-called "complications"...

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  1 510 Kč

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A fully updated, third edition of this essential practical foundation course in fashion design. Becoming a successful fashion designer involves understanding a wide variety of core principles...

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  447 Kč

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It is human nature to look to the past when seeking inspiration, particularly in art and related creative fields...

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  1 032 Kč

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The annual classic, which has been given the lofty title of "the bible of interior design" by the British Times, shows the latest design trends in the hottest interior styles. From minimalist Scandinavian to charming Boho...

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  1 554 Kč

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This extraordinary compilation showcases the limitless possibilities of letter forms transformed into three-dimensional objects of art...

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  526 Kč

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A stunning visual journey through the last vestiges of New York City’s artist lofts...

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  1 456 Kč

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Colour is one of the essential elements of many branding designs. It can help give an identity personality and warmth, express emotion, communicate messages in an unconscious and subtle way...

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  544 Kč

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Discover the history and theory of graphic design from the past 150 years, and how that comes to bear on contemporary design...

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  631 Kč

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This book represents a concise summary of non-relativistic quantum mechanics on the level suitable for university students of physics. It covers, perhaps even slightly exceeds, a one-year course of about 50 lectures, requiring basic knowledge of...

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The work within this book celebrates the use of mascots in contemporary graphic design. Co-opted to help sell or promote anything from tech companies and financial organisations to burger chains...

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  506 Kč

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The definitive history of Braun - the pioneering German electronics brand that changed the face of modern design...

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  1 926 Kč

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This irresistible, authorized, illustrated gift book from the luxury brand Hermes is an homage...

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  593 Kč

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Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns...

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  567 Kč

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Interior design is a multidiscipline profession blending spatial, technical and aesthetic knowledge. The skill involved in manipulating these elements to solve specific design problems is intrinsically linked to drawing...

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  611 Kč

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Legendary tattoo artist and historian Henk Schiffmacher takes us on a personal journey through the history of tattooing from the 1730s to the 1970s in this oversized book of stunning tattoo artifacts and...

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  2 860 Kč

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