Odborné a naučné knihy

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

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  1 108 Kč

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Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people...

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New York Times best-selling author Patrick Lencioni has written a dozen books that focus on how leaders can build teams and lead organizations. In The Motive, he shifts his attention toward helping them understand the importance of why they’re...

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Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model..

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The world's most infamous hacker offers an insider's view of the low-tech threats to high-tech security. Kevin Mitnick's exploits as a cyber-desperado and fugitive form one of the most exhaustive FBI manhunts ...

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Research-based insights and practical advice about effective learning strategies. In this new edition of the highly regarded Why Don't Students Like School? cognitive psychologist Daniel Willingham turns his research on the biological and...

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George Soros is unquestionably one of the most powerful and profitable investors in the world today...

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Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story...

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises...

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The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products. The goal of the book is to share the techniques of the best companies....

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Napoleon Hill's thirteen step programme will set you on the path to wealth and success. Think and Grow Rich reveals the money-making secrets of hundreds of America's most affluent people. By thinking like them, you can become like them...

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Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement...

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Learn how to apply agile concepts to your projects. This fully updated book covers changes to agile approaches and new information related to the methods of managing an agile project...

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This dictionary is intended as a guide to the terminology used in a wide range of animal-related programmes of study including agriculture, animal care, animal management, animal production, animal welfare, ...

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The Oracle Java SE Certification track now consists of three levels – Associate (OCA), Professional (OCP), and Master (OCM). This valuable kit helps you attain success at the OCA and OCP levels, providing clarification of the complex ...

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An insider s guide to the coming philanthropic revolution Meet the next generation of big donors the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe ...

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Literature and Film is a cornucopia of vibrant essays that chart the history and confluence of literature and film. It explores in detail a wide and international spectrum of novels and adaptations...

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An insightful overview of the keys to world-class client service in the private banking sector...

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The AWS Certified Advanced Networking Official Study Guide – Specialty Exam helps to ensure your preparation for the AWS Certified Advanced Networking – Specialty Exam. Expert review of AWS fundamentals align with the exam objectives...

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AWS Certified Solutions Study Guide: Associate (SAA-C02) Exam, Third Edition comprehensively and efficiently prepares you for the SAA-C02 Exam. The study guide contains robust and effective study tools that will help you succeed on the exam...

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