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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  866 Kč

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Savage and bloodthirsty, or civilized and peaceable? The Celts have long been a subject of enormous fascination, speculation, and misunderstanding. From the ancient Romans to the present day, their real nature has been obscured...

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  280 Kč

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Getting to grips with the overlapping geopolitical, economic, and political crises faced by Western democratic societies in the 2020s...

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  594 Kč

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Beginning with the death of Socrates in 399, and following the story through the centuries to more recent figures such as Bertrand Russell and Wittgenstein, Bryan Magee and fifteen contemporary writer...

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  363 Kč

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Japan is arguably today's most successful industrial economy, combining almost unprecedented affluence with social stability and apparent harmony. Japanese goods and cultural products—from animated movies and computer games to cars...

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  225 Kč

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