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For decades, he has been preaching the gospel of putting people first, and in today's rapidly changing business environment, this message is more important than ever...

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A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

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Twenty years after its first publication, The 80/20 Principle is a global bestseller read by millions of highly effective people around the world. Now, it is more powerful and essential than ever...

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