Odborné a naučné knihy

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ...

• Knihapevná vazba s přebalem
  Vyprodané

Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years...

• Knihabrožovaná vazba
  Vyprodané

This title imagines, envisages and delivers the brands of the future...

• Knihapevná vazba
  Vyprodané

Over the past decade, he has shared his thoughts and discoveries from these visits with the Lean Community through a monthly letter...

• Knihabrožovaná vazba
  Vyprodané

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

• Knihabrožovaná vazba
  Vyprodané

Are there tangible benefits in flossing? Is it wrong to fake orgasms? What does the perfect online dating ad look like? Should we bother doing the ironing? Is it really impossible to buy the perfect Christmas gift? (Other than this book, of course.)

• Knihabrožovaná vazba
  Vyprodané

In today's daunting investment landscape, the need for Burton G. Malkiel's reassuring, authoritative, and perennially best-selling guide to investing is stronger than ever. A Random Walk Down Wall Street has long been established as the first book to purc

• Knihabrožovaná vazba
  Vyprodané

Blue Ocean Shift is the essential follow up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W.Chan Kim and Renee Mauborgne...

• Knihabrožovaná vazba
  Vyprodané