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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  832 Kč

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Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...

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  909 Kč

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Statistics has played a leading role in our scientific understanding of the world for centuries, yet we are all familiar with the way statistical claims can be sensationalised, particularly in the media. In the age of big data, ...

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  261 Kč

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A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission ...

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  267 Kč

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