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This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...

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Egyértelműen a legjobb könyv amit a befektetésekről valaha is írtak!”- ezekkel a szavakkal méltatta Warren Buffet, a világ legnagyobb befektetési guruja tanárának és mentorának örök érvényű pénzügyi bibliáját. Benjamin Graham amerikai...

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The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer...

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The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning...

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