Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná vazba589 KčSkladem 1 ks
Why are you struggling to grow your business when everyone else seems to be crushing their goals...
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Knihapevná vazba582 KčDo 3 – 7 dnů
What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...
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Knihapevná vazba571 KčSkladem 1 ks
When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne...
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Knihapevná vazba576 KčSkladem 1 ks
SEO is confusing—but it doesn't have to be...
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Knihapevná vazbaDo 3 – 7 dnů
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers...
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Knihapevná vazba526 KčSkladem 1 ks
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná vazba1 099 KčDo 16 – 17 dnů
Showcasing remarkable and memorable branding projects crafted with limited resources and a shoestring budget, Start from Scratch celebrates the ambitious businesses and entrepreneurs that create bold narratives on a small scale...
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Knihapevná vazba1 135 KčPřipravujeme,
vychází 31. 12. 2029
Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing...
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Knihapevná vazbaVyprodané
In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing...
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Knihapevná vazbaVyprodané
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