Knihy o byznysu a managementu

National Bestseller Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park...

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  553 Kč

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Discover everything you need to know to improve your management skills, and understand key management and business theories with this unique graphic guide...

• Přečtenávýborný stav
  382 Kč

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  675 Kč

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Why are you struggling to grow your business when everyone else seems to be crushing their goals...

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  579 Kč

  Do 2 – 6 dnů

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

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  594 Kč

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What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

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  571 Kč

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When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne...

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  577 Kč

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In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers...

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  480 Kč

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Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to sell their company—Build is full of personal stories, practical advice and fascinating insights into some of the most impactful...

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  999 Kč

  Do 13 – 14 dnů

SEO is confusing—but it doesn't have to be...

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  Do 2 – 6 dnů

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

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  1 019 Kč

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Showcasing remarkable and memorable branding projects crafted with limited resources and a shoestring budget, Start from Scratch celebrates the ambitious businesses and entrepreneurs that create bold narratives on a small scale...

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  1 135 Kč

  Připravujeme,
  vychází 31. 12. 2029

Every business process in every organization can be made better, more efficient, more flexible and more adaptable to changing needs. Business process improvement (BPI) can drive substantial bottom-line increases, ...

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Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing...

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In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing...

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