Knihy o byznysu a managementu

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...

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  1 652 Kč

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Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of...

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  1 377 Kč

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With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

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  713 Kč

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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...

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  490 Kč

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For all the popularity of e-commerce, store windows are still the most effective way of selling new product to consumers...

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  572 Kč

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Great advertising and design can make the world stop and think. It can make people listen...

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  2 055 Kč

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Coming up with fresh ideas for logo jobs can be a very difficult process...

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  453 Kč

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The One Show Annual, Volume 28 features all the best print, television, radio, design, and integrated advertising from the 2006 One Show...

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  1 974 Kč

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The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

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  1 454 Kč

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Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

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  1 367 Kč

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The best-selling, international review of the year's most innovative works in visual communication, this annual features, in full colour, the winners of the toughest competition in the field—the Art Directors Club Annual Awards...

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  1 444 Kč

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Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

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  1 082 Kč

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This title imagines, envisages and delivers the brands of the future...

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Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

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  593 Kč

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Graphic design on “non-traditional” materials attracts both designers and consumers...

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It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

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  649 Kč

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Market-leading Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field...

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Every graphic designer works diligently to make his or her creative impressions exceptional and long lasting...

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Almost three years after the appearance of Los Logos comes Dos Logos (the sequel!)...

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