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What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

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  571 Kč

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SEO is confusing—but it doesn't have to be...

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Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

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  1 089 Kč

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Showcasing remarkable and memorable branding projects crafted with limited resources and a shoestring budget, Start from Scratch celebrates the ambitious businesses and entrepreneurs that create bold narratives on a small scale...

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  1 135 Kč

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  vychází 31. 12. 2029