Odborné a naučné knihy

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

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Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people...

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New York Times best-selling author Patrick Lencioni has written a dozen books that focus on how leaders can build teams and lead organizations. In The Motive, he shifts his attention toward helping them understand the importance of why they’re...

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Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model..

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The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products. The goal of the book is to share the techniques of the best companies....

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Napoleon Hill's thirteen step programme will set you on the path to wealth and success. Think and Grow Rich reveals the money-making secrets of hundreds of America's most affluent people. By thinking like them, you can become like them...

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This dictionary is intended as a guide to the terminology used in a wide range of animal-related programmes of study including agriculture, animal care, animal management, animal production, animal welfare, ...

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An insightful overview of the keys to world-class client service in the private banking sector...

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The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding....

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From both a technical and a practical point of view, there is much to examine, evaluate and understand in the new 3GPP LTE cellular technology before its projected deployment in 2010.

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This book presents the basic tools required to obtain the dynamical models for aerial vehicles (in the Newtonian or Lagrangian approach). Several control laws are presented for mini-helicopters, quadrotors, mini-blimps, ...

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This practical handbook and reference provides a complete understanding of the telecommunications field supported by descriptions and case examples throughout...

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This fourth edition of the bestselling Spacecraft Systems Engineering title provides the reader with comprehensive coverage of the design of spacecraft and the implementation of space missions, across a wide spectrum...

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The book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants. Aspects of equipment design relevant to ease of cleaning are covered in a special chapter, ...

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This is a thorough update of the industry classic on principles of plasma processing. The first edition of "Principles of Plasma Discharges and Materials Processing", published over a decade ago, was lauded for ...

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There are many ways to make money in today's market, but the one strategy that has truly proven itself over the years is value investing...

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  475 Kč

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Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing...

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A behind-the-scenes look at the firm behind WordPress.com and the unique work culture that contributes to its phenomenal success 50 million websites, or twenty percent of the entire web, use WordPress software...

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Long-Term Secrets to Short-Term Trading, 2nd Edition is updated for the post crisis landscape by the most recognized and popular technical analyst for the past four decades. This evergreen book provides the blueprint ...

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Why are you struggling to grow your business when everyone else seems to be crushing their goals...

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