Knihy

From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it has: its people...

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  630 Kč

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The financial crisis of 2007–10 has presented a number of key policy challenges for those concerned with the long-term stability of the euro area. It has shown that price stability as provided by the European Central Bank is not enough to guarantee...

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  3 483 Kč

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Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses...

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  729 Kč

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Forget 'fail fast, fail often'. This revolutionary book reveals how we get failure wrong - and how to get it right...

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  540 Kč

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Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns...

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  567 Kč

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What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

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  571 Kč

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The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists...

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  468 Kč

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A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Půjde o nejodvážnější...

• Přečtenávýborný stav
  559 Kč

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How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era...

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  670 Kč

  Skladem 1 ks

Nothing stays the same. The only constant we now face is change, and the demand for those who can grasp its opportunities has never been greater. Organisations today must learn to continuously adapt...

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  411 Kč

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Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

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  1 089 Kč

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Inc. magazine calls it one of "the best, clearest guides to the numbers" on the market. Readers agree, saying it's exactly "what I need to know" and calling it a "must-read" for decision makers without expertise in finance...

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  617 Kč

  Skladem 2 ks

More than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneurial world that writing business plans and raising venture capital...

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  559 Kč

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A soulful re-envisioning of what work and leadership can be, from the visionary mind of renowned author and thought leader, Seth Godin...

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  583 Kč

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Ditch your day job or set up your side project with this ultimate guide to starting and running your own creative business...

• Knihapevná vazba
  421 Kč

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The New Political Capitalism bridges the gap between the reality of the relationship between politics and business, and the lack of familiarity of the business community, even at the most senior levels, with political thinking...

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  497 Kč

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In today's competitive business landscape, the art of communication is more important than ever. It's essential to develop a deep awareness of not only what we say, but also how we deliver it, resulting in a message that is both credible and incredibly...

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  519 Kč

  Skladem 1 ks