Od autora David E. Carter od nakladatelství HarperCollins

Although email has overtaken written communication in business, letterhead design is just as vital as ever. Since business letters are mailed less frequently, each one sent has the opportunity to have a greater impact on the...

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A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change - the competition, the times, even the company itself.

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Organised so as to encourage creativity, serendipitous discovery, and inspiration, "The Big Book of Layouts" includes techniques that can be used to enhance any layout...

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