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Playing to Win

How Strategy Really Works

Nakladatel
Harvard Business Press, 2013

Are you just playing - or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future - something that doesn't happen in most companies.

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Více o knize

Are you just playing - or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future - something that doesn't happen in most companies. Now two of today's best-known business thinkers get to the heart of strategy - explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G's sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success where to play and how to win. The result is a playbook for winning.

Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:

* What is our winning aspiration?
* Where will we play?
* How will we win?
* What capabilities must we have in place to win?
* What management systems are required to support our choices?

The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach and then making the right choices to support it—makes the difference between just playing the game and actually winning.
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Kupte společně
Playing to Win - A.G. Lafley, Roger L. Martin
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Počet stran
272
Hmotnost
500 g
Rok vydání
2013
Vazba
pevná vazba s přebalem
Jazyk
anglický
Nakladatelství
Harvard Business Press
Rozměr
160×240 mm
ISBN
9781422187395
Naše katalogové číslo
148511

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Čti víc
Kupte společně
Playing to Win - A.G. Lafley, Roger L. Martin
The Marketing Manifesto - David James Hood
1 760 Kč
Ušetříte 48 Kč

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