i-D is one of the coolest fashion magazines around. Since it launched in 1980, it continues to pioneer the hybrid style of documentary and fashion photography. Its design and typography have always been intimately connected to street fashion and youth culture. i-D has launched the careers of many models, stylists and photographers, and competed with the more directly commercial fashion magazines. i-D's distinctive 'winky face' instantly brings a playful irreverence to all its cover stars which include Kate Moss, Lady Gaga, Cara Delevingne, Linda Evangelista, Karl Lagerfeld, Vivienne Westwood, Naomi Campbell and countless other style icons.