The design of lingerie is often seen as a mystery, even by professionals working in other sectors of the fashion industry. This book explains the processes at work and the many unexpected influences that inform the choice of color, silhouettes, and decoration. The book documents the rise of the deluxe lingerie brand. This interest in luxury labels has led many young designers to chose lingerie as a creative outlet – conscious of fashion, but also with a clear view of their own 'lingerie world'. The book features the work of 30 lingerie designers from around the world, bringing out the individuality of each designer and providing a compelling insight into their working methods.