Identity Design Sourcebook

Section One: How to land, work with, and keep large corporate clients
Corporate design projects are some of the most lucrative and highly sought after graphic design projects available. This section explores the important role graphic design plays as part of a strategy for big business success and offers designers business-smart information on how to land, work with, and keep, large corporate clients—no matter what the size of the design firm.
Section Two: How to design for your online audience whether you’re working with online companies seeking to create and sustain online brands or with established companies struggling to migrate already-known and trusted brands to the web.
Section Three: Image is king, and visual identity is its signature. How do top firms redesign this graphic signature without losing ground?
This final section offers readers a state-of-the-industry look at identity programs that modernize, reposition, define, and spell renewed success.