Be the Worst You Can Be

Charles Saatchi founded the Saatchi & Saatchi advertising agency in 1970, which grew to become the largest of its kind in the world. At the same time he started collecting art and, later, opened his first gallery in London. He championed young British artists, such as Tracey Emin and Damien Hirst, and became a major figure on the international art scene. For someone so influential, he's surprisingly quiet. Charles Saatchi almost never gives interviews. However, he's a man with a view on everything - from movies to morals, superstition to suicide - and in this fascinating new book he answers nearly 300 questions from readers and journalists. What is the most valuable life lesson you can offer? Are you a believer that good is the enemy of great? What is more powerful - money or knowledge? How would you describe yourself if you did not have art in your life? How many of the seven deadly sins are you guilty of? This is the definitive read for those in search of answers.