We
all sell something for a living -- whether it`s a brand, a vision, an
education, a direction, or a service. We might even be selling a set of
numbers to a board meeting, learning to a student, or cereal to an
infant. This eye-opening parable is about harnessing natural energy --
yours and that of those around you -- in order to take your sales, and
your satisfaction to the next level of success.
In Top Performer, you`ll meet Jim, a
disciplined but uninspired sales manager. In London on vacation -- his
first in years -- he meets a gentleman named Top Hat. In an engrossing
conversation, Top Hat tells him about a legendary Dublin busker/street
performer called the Rat Catcher, who engages his audience and
effortlessly charms them into parting easily with their change. Top Hat
then gives Jim an envelope to bring to the Rat Catcher as a form of
introduction.
Jim is incredulous, and even a bit suspicious.
But after a trip back home, he`s willing to do anything to break out of
his rut of good-to-average sales and dogged but unfulfilling
perseverance.
Jim travels to Dublin, where the Rat Catcher
tells -- and shows -- him some surprising secrets of his work ethic and
his selling style. Jim ultimately realizes that he needs to Claim the
Pitch, Mine the Mess, Choose the Close, and, most importantly, Juice
the Jam. When Jim returns home, he`s re-energized, having learned how
to Build a Circle and Pass the Hat where it really counts -- in his
life, his relationships, and his workplace.
Full of action-packed and sometimes hilarious
descriptions of the real like adventures of street performer, this
engaging metaphor will appeal to anyone in any position -- and in any
field, from banking to baking to busking. In the tradition of the
bestselling Fish! series this is a deceptively simple story
that contains profound advice -- advice that will help make readers
into Top Performer themselves.
Kniha
