Creative Thinking explores the tools that visual communicators can use to facilitate imaginative thinking. This title exposes readers to new ways of approaching the design process to help them to develop their powers of creative problem solving. The books core content visually and textually explains rules, theory, best practice, techniques and delightful visual curiosities that are designed to engage, provoke and inspire. Professional insights are provided by international contributors from a broad spectrum of the applied visual arts, including advertising and creative agencies, artists, animators, designers, illustrators and typographers.