Buying Your Self on the Internet

Examines the direct-to-consumer genetic testing industry's controversial use of 'wrap' contracts Uses the example of DTC genetic testing companies using wrap contracts as their dominant means of governance to show the challenges that disruptive technologies pose for societies and for regulation Reviews 71 wrap contracts used by DTC companies providing health testing Explores broader issues with online contracting Sets an agenda for improving regulation and the online contracting environment

This book provides an introduction to the world of personal genomics and examines the rise of the direct-to-consumer genetic testing industry (DTC) and its use of 'wrap' contracts. It explores the different types of tests available and the issues that this industry raises for law and society.