Na skladě s červenou obálkou v anglickém jazyku knihy o podnikání

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  774 Kč

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Fully revised and updated with additional content - this is a brand new edition of the bestselling Eat That Frog! There just isn't enough time for everything on our 'To Do' list - and there never will be. Successful people don't try to do everything...

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  302 Kč

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From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere...

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  457 Kč

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Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and modern organisational practice with practical and often surprising advice to help executives build...

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  489 Kč

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Millions of people around the world have improved their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People, he offers practical advice and techniques, in his exuberant and conversational style, ...

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  261 Kč

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Inspired by venture capitalists' unique mindset, this is a transformative playbook for delivering extraordinary results in modern organizations, from a Stanford professor and a technology executive...

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  542 Kč

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The world's bestselling guide to negotiation. Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at work and in their private lives...

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  308 Kč

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A book that will change how you think and transform how you live. Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong...

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  264 Kč

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Conceptual thinking is a way of thinking with which you add a vision to a product, service or organisation. In order to attract and bind your consumer, your concept becomes vital for your success. Content is key, as this determines the coherence of the co

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  817 Kč

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The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement..

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  377 Kč

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The bestseller business book that will transform your approach to work. From the founders of the trailblazing software company Basecamp, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business...

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  323 Kč

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We spend our lives gathering - first in classrooms and then in meetings, weddings, conferences and away days. Yet so many of us spend this time in underwhelming moments that fail to engage us, inspire us, or connect us...

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  299 Kč

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Steve Case, New York Times bestselling author of The Third Wave and cofounder of America Online shows how entrepreneurs across the country are building groundbreaking companies, renewing communities...

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  321 Kč

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In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we read about their demise, it often seems inevitable-a natural part of "creative destruction." But closer examination reveals a...

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  806 Kč

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Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? ...

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  420 Kč

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Surrounded by idiots at work? Fed up with a bad boss or lazy colleagues? Thomas Erikson, author of the runaway international bestseller Surrounded by Idiots, will help you handle them and get things done, the right way...

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  296 Kč

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Tom Peters, the international bestselling author of In Search of Excellence which has sold over one million copies, concludes his 15 definitive rules on professional excellence and why, today, they are more important than ever...

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  395 Kč

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What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked...

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  276 Kč

  Skladem 2 ks